AsdoMar is a Friend of the Sea. Are you?

Asdomar has always meant ‘top quality seafood’. But consumers request and deserve more. They want to know about the fishing method and how we respect the marine habitat, the environment and our employees, Dr. Vito Gulli says.

 Watch the Asdomar production cycle in the Sardinia plant

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For 100% sustainable fishing

All Asdomar products – which include skipjack and jellowfin tuna, mackerel and salmon – are Friend of the Sea certified. Asdomar was the first Italian brand in the canned seafood market to require independent certification bodies audit of its origin’s sustainability. For almost a decade, Asdomar tuna and mackerel have been carrying Friend of the Sea eco-label. Its salmon products have also been certified Friend of the Sea in 2012. Ensuring its products’ sustainable origin, Asdomar has proved great care and respect for its final customers.

Asdomar has always meant ‘top quality seafood’. But consumers request and deserve more. They want to know about the fishing method and how we respect the marine habitat, the environment and our employees.This is why we have been the first canning company in the world sourcing tuna and other seafood exclusively from Friend of the Sea approved fleets, targeting only mature tuna from healthy stocks, protecting endangered species and monitored by independent onboard observers.

Our factory in Sardinia, Italy, uses only renewable energy and it is SA8000 certified for Social Accountability. Because we care for our employees as much as we care for the environment.

Dr. Vito Gulli – President


The Asdomar policy for sustainable fishing.  A few, simple rules, and a real commitment to safeguarding a common resource:

  • Only mature tuna
  • No endangered species
  • Only registered trawlers
  • Oceans and seas with marine stock that is not over-exploited
  • Marine conservation areas
  • Selective fishing methods
  • Dolphin safe
  • Purchasing, control and audit procedure
  • Full traceability label

If you’re interested in learning more,
here are some helpful resources:

Where to buy

Asdomar products are available at the main retail outlets in Italy.

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→ Source: Sustainable Friends: Responsible companies operating with respect for the environment | Date: Sep 29, 2015

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