New line of shirts containing upcycled plastic salvaged from the ocean

Introducing GANT Beacons Project

The GANT Beacons Project is a new line of shirts with Tech Prep™ containing upcycled plastic salvaged from the ocean.

Having been founded on the East Coast of America in 1949, GANT has a strong connection to maritime living. This heritage and passion to maintain the oceans for generations to come has led to the launch of GANT Beacons Project, starting with shirts with Tech Prep™ containing upcycled plastic in SS18. For this initiative GANT is partnering with SEAQUAL™, a unique ingredient fiber brand that upcycles plastics collected from the sea to make a polyester filament that is used in the new GANT shirts with Tech Prep™.

GANT Beacons Project builds on GANT’s vision for sustainability and its commitment to creating timeless products with excellent style and quality that can last a lifetime.

“At GANT we’re driven by one goal – Never Stop Learning. This drives us to take action in favor of the world we live in” says Chief Marketing Officer, Brian Grevy. “Through GANT Beacons Project we are launching an entirely new process of creating beautiful products with a conscious, sustainable approach, which will further grow and evolve over time. We’re determined to take responsibility and to do our part to make our planet better, because the ocean’s business is everyone’s business.”

The new shirts for men and women with Tech Prep™ containing upcycled plastic from the ocean, is part of GANT Beacons Project for Spring/Summer 2018. The shirts will feature stretch, breathable and wicking properties, as well as buttons and packaging made from recycled materials, and will be available for purchase in-store and online at GANT.com from April 3, 2018.

Gant’s Beacon’s Project line is available for purchase starting today in stores and online.

 

Why support Us

We're working with fishermen to remove plastic from the ocean, and upcycling it into for our newest shirts with Tech Prep™. Small steps towards a more sustainable future for our planet. #GANTBeacons Project

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