This privacy policy is a legal notice about how we use personal information collected on this website. The information below outlines what information is collected (yes, we do collect some), how we may use that information (we may use some of it), the persons to whom the personal information may be disclosed, and the security measures taken to protect the personal information.


Last Updated on July 21, 2015.


This Privacy Policy discloses the privacy practices for, SFriends Mobile, (collectively referred to as “SFriends”). If you have questions or concerns about any aspect of this policy, please feel free to contact our Privacy Policy Coordinator as follows:

Sustainable Friends Italy
Corso Buenos Aires, 45
20124 Milano MI


Please read this Privacy Policy carefully. You can access the Privacy Policy anytime at Your use and/or registration on any aspect of SFriends will constitute your agreement to this Privacy Policy. This privacy policy does not cover information collected elsewhere, including, without limitation, offline and on sites linked to from SF.

1. What this Policy Covers

This policy covers our treatment of information that we obtain when you visit SFriends. This policy does not cover the privacy practices of third parties that we do not own or control, such as our partners or advertisers. In addition we may provide links to other services and on occasion links to other sites that may interest you. All of these sites own independently of SFriends and they have their own privacy and security practices. For your best on-line experience, we encourage you to review their privacy policies before submitting personal information to them.


2. Information SFriends Gathers

Information SFriends gathers generally falls into two categories: (1) personally identifiable information, which is gathered with your specific knowledge and consent, for instance when you enter a sweepstakes or contest, complete a survey, make a purchase, subscribe to our publication(s), or register for any portion of our services, you are asked to provide information such as your email address, name, and phone number, and (2) non-personally identifiable information collected through technology, which includes tracking information collected as you navigate use of SFriends.

2.1. Personally Identifiable Information That You Give Us

2.1.1. Registration

Registration for SFriends requires that you supply certain personally identifiable information

2.1.3. Registration for Our Website via Third-Party Tools.

You may choose to log-on, create, or enhance your profile on with the Facebook Connect feature on By doing this, you are asking Facebook to send us registration information from your Facebook profile. We treat that information as we do any other information you give us when you log-on, register, or create a profile.

2.1.4. User Generated Comments and Public Activities (including Comments and Facebook and Twitter sharing)

We offer you opportunities to engage in public activities on SFriends. “Public Activities” are any actions you take on or Twitter and Facebook that are designed to be visible to other users on, including comments, SFriends Asks responses, and posting to Facebook or Twitter. Any information you disclose in your Public Activities, including your screen name, any image or photo, becomes public and may be used by SFriends for online and offline promotional or commercial uses in any and all media. If you chose to engage Public Activities, you should be aware that any personally identifiable information you choose to submit there can be read, collected, and used by other readers of these areas, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these forums and SFriends has no responsibility to publish, take down, remove or edit any Public Activities.

If you have signed up for a SFriends account, we will track and aggregate your Public Activities on If you choose to participate in Public Activities, you are electing to share and display such Public Activities on Also, Public Activities may be included in RSS feeds, APIs, and made available to other websites in other formats. As a result your Public Activities may appear on other websites, blogs, or feeds.

2.1.5. Contests, Sweepstakes, and Special Ofers

SFriends may collect information from you in connection with contests, sweepstakes, and special offers. If this information is shared with a third party, we will notify you at the time of collection, if you do not want any personal information shared, you may always decline to participate in the sweepstakes, contest, or special offer.

2.1.6. Surveys, Panels, and Market Research

SFriends may collect personal information from you from third party applications (ex: Google Analytics) and/or in connection with voluntary surveys. Unless we notify you at the time of collection, the information you provide may be shared, but only in aggregate, with advertisers and partners.

2.2. Non-Personally Identifiable Information Collected Using Technology

2.2.1. Device Information

We may collect information about the computer, mobile telephone, smart phone, or other device you use to access SFriends.

2.2.2. Cookies and Web Beacons

We use cookies, web beacons, and other similar technologies to recognize you and provide personalization, as well as to help us understand where our visitors are going and how much time they spend there. You will not be able to access certain areas of SFriends, if your computer does not accept cookies from us.

2.2.3. Analytics Technologies

We have hired third parties to provide us information, reports and analysis about the usage and browsing patterns of the users of SFriends. The non-personally identifiable information is collected to analyse trends, administer the site, track users’ movements around the site, and gather aggregate information about our user base as a whole. We do not tie this data to personally identifiable information.

2.2.4. Log Files and Reading History

We automatically log certain information about your use of SFriends. This information includes reading history of the pages you view. We may use this information to provide you with customized recommendations based on your reading history. We also use log files in aggregate usage of SFriends.


3. How SFriends Uses the Information We Gather

3.1. Services You Request

SFriends uses personally identifying information you supply to provide you with the service you have requested. We may also use the information to communicate with you about new features, products, or services and/or to improve the services we offer by tailoring them to your needs. Similarly, if you enter an online contest, sweepstakes, or giveaway, we will use the information you provide to notify you.

3.2. Analysis

We perform statistical, demographic, and marketing analysis of users of SFriends for product development purposes and to generally inform advertisers about the nature of our users. We also use this information to improve customer relationships.

3.3. Third Party Service Providers

SFriends will allow access to our database by third parties that provide services on our behalf, including credit-card and billing processing, shipping, email distribution, list processing, and analytics or promotions management. Our service providers are restricted from using any data in any way other than to provide services for SFriends and they may not share or resell our data.

3.4. Affiliates and Partners

Unless otherwise specified elsewhere on SFriends, we may share personally identifying information with our affiliates, and with carefully selected partners.


4. Our Email Policy

4.1. Account Related Emails

SFriends reserves the right to send you email relating to your account status. This includes order confirmations, renewal notices, notices about credit cards problems, and other transactional emails and notifications about major changes to SFriends or our Privacy Policy or Terms of Service.

4.2. Newsletters

SFriends offers several email newsletters, if you no longer with to receive a specific newsletter, follow the “unsubscribe” instructions located at the bottom of each newsletter. To manage your SFriends email preferences, please click on the unsubscribe link found at the bottom of any newsletter you’ve received.

4.3. Promotional Emails

SFriends may also periodically email you messages about products and services that we think may be of interest to you. You may choose not to receive messages in the future by following the “unsubscribe” instructions located at the bottom of each email.


5. Kids and Parents

SFriends is not intended for use by children under the age of 13. No one under age 13 is allowed to provide any personal information or use our public discussion areas, forums, and chats. Minors between the ages of 13 and 17 must get the permission of their parent(s) or legal guardian (s) before making purchases, including subscriptions on the site. If you are worried about you’re your children’s activities or their privacy on our site, we encourage you to contact our Privacy Policy Coordinator as described above.


6. Legal Stuff

6.1. Legal Requirements

We may also provide access to our databases to cooperate with official investigations or legal proceedings, including, for example, in response to subpoenas, search warrants, court orders, or other legal proceedings.

6.2. Acquisition or Transfer

As our business changes, we may buy or sell various assets. In the event that all or a portion of the assets owned or controlled by SFriends, its parent, subsidiaries, or affiliates, are sold, assigned, transferred or acquired by another company, the information from and/or about SFriends users may be among the assets.


7. How Information is Kept Secure

7.1. Security of Account Information

Your member account information is password-protected. We will not share your password with anyone. Please do not share your password with anyone, and remember to change your password from time to time, to keep your account information secure.

7.2. Network Security

We have implemented a variety of commercially standard encryption and security technologies and procedures to protect information, including your personal information, stored in our computer systems from unauthorized access. Please be aware that no method of transmission over the internet, or method of electronic storage, is 100% secure, thus we strive to use commercially acceptable means to protect your personal information, but we cannot guarantee its absolute security.

7.3. Management Procedures

We also maintain standard physical and electronic procedural safeguards that limit access to your personally identifiable information to our employees (or people working on our behalf and under confidentiality agreements) who, through the course of standard business activities, need to access your personally identifiable information.


8. Updates to Our Privacy Policy

Our service is evolving and developing. From time to time, we will review and make changes to our privacy policy. When we do so, we will notify you either by email or place a prominent notice on our website. The most recent version of our privacy policy is always available from a link on our homepage, and at We encourage you to visit this site frequently to stay up to date on our current policy.